
Projects > Automation workflow | What is it and how it works?
Broadcasts of events, TV programs, streaming channels, newscasts, among others, usually deal with a large volume of content accompanied by a significant demand for videos and standardized animations. These pieces can have basic functions, such as a simple lower third or a countdown, or even complex structures, like a comparison between tactical soccer schemes. One of the main roles of automation is to preserve and consolidate visual identities while being agile at it.
After Effects
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Premiere Pro
The briefing of the content can be made through photos, videos, text, data, music, spreadsheets, etc. This data is sent through online forms, spreadsheets, or filled directly into the programs.
A replicable project (template) for AE or PR interprets and positions the content in a responsive and immediate way. After loading the information, the video will be ready.


AE allows you to control its properties from a programming language – JavaScript. These commands are called expressions. This language is also used to develop external plugins.

In addition to AE and PR, sophisticated streams may require plugins such as the OpenSesame and the OpenSesame Server, rendering solutions such as Deadline, and knowledge of programming languages for developing online forms, sending e-mails and compiling tables.
template after effects
expression scripting
motion design portfolio
animation automation
graphic design portfolio